If our take-rate guesses are correct, that’s rounded to 7900 from Ford, or 0.9% for the brand. No word from Ford, alas, on manual take-rates, so, Educated Guess I: 20% of Mustangs and 5% of Broncos, though the latter might have been higher in those first months after its late-2021 launch. Based on overall sales, the brand should have sold as many as 2400 manuals for the first half of 2022, but due to greater issues beyond its control, it scores a zero. Mini hopes to have sticks back in stock before the end of 2022. While a manual is on the options list for the 2023 Cooper and Cooper S 2-Door hardtop, 4-Door hardtop and convertible, JCW 2-Door hardtop, and front-wheel-drive version of the Cooper S Clubman, Mini has not been able to sell any sticks in the US for months “due to the supply chain issue and conflict in Ukraine,” a spokesman says. Prior to the pandemic, BMW’s British small car brand typically sold 18% to 20% with manuals across the model range, with the John Cooper Works 2-Door Hardtop typically at 40%. Estimating 5% rounded down M3/M4 take-rates for first-half 3-Series sedan and 4-Series coupe sales, and then estimating a 20% manual take-rate among those, we’ll score BMW’s manual sales at 250 units, or 0.2% of the brand. “We don’t publish the take-rate, but I can tell you that it is a solidly double-digit percentage and has been worthwhile developing it” for the current M3 and M4, a spokesman says. The only Bimmers currently offered with manuals in the US are the base, rear-wheel-drive versions of the M3 and M4, as a no-cost option. But when we were left to our own estimates, we rounded the number of units. Note that when we were quoted a precise take-rate by an automaker, we calculated the exact number of vehicles-4907 Subaru WRX/STIs, for example. Also, the full-year US sales data will need to be collected before a more definitive percentage would be available. This can only be an estimate, because the take-rates we get are often rounded and based on historical numbers. In this installment of Who’s Still Selling Stick-Shifts and How Many of Us are Buying Them?, we attempt to estimate what that number might be for the entire industry for the first half of this year, when 6.8 million vehicles were sold in the US.
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